What does it mean – OBJECTIVE?

When you’re planning what you want to do and where you want to go, whether organisationally or individually starting with the vision and the mission¬†sets out where you want to be and define what it is you are doing. The goals that you set in line with these, then allow you to outline the targets to achieving these. But at some point, you will need to get down to the detail, to decide exactly how, when and where you are going to activate these plans. Before you launch straight into the activities however, there is an in between step; setting the objectives.

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What does it mean? GOAL

Moving on from creating a vision or mission statement, what about a goal? What is one, and where does it fit in the land of planning things? Whilst we are not talking about football, it might be good to imagine the idea of putting the ball in the net, as this is something of an achievement, a win, a gain that might lead you on your way to victory.

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