Ideation – capturing your ideas the hi-tech no-tech way

Whether you believe you are an “ideas person” or not, everyone has ideas. The trick is effectively capturing them in the first place, so they don’t escape or get lost. Then once they have been captured they need to be cajoled and coaxed, nurtured and guided from that germ of a thought into something that you can actually do something with.

If you have ever tried hard to intentionally come up with an idea, you will know it’s not quite as simple as just having a good think. Even if you are the kind of person that comes up with them readily they don’t always flow productively and have a tendency to go “off piste”. To be truly effective and to harness really useful ideas, you need a good process. And there is nothing like the power of a good group of people to get involved in that process. The collective energy of a lot of people all working at once to come up with some ideas is one of things I love about facilitation.

So, last week with the help of some fabulous participants in the shape of the chicklets on the Bristol Entrepreneurial Spark programme I designed and delivered an ideation workshop. This was for Rosie at Relax Bristol and the aim was to help gather ideas to change her business name. While I created and facilitated the session, this time I had a new tool at my disposal – that of the amazing iDeeter platform accompanied by it’s Director and Co-Founder Niall Jones.

This was a new thing for me – the combination of my more “analogue” approach to workshops – a range of different tools and techniques nicely wrapped up in a whole lot of coloured paper, card, marker pens and assorted lo-tech/ no-tech materials, and iDeeter. iDeeter is a digital platform (a website that you can access on your phone or computer) where you log in and share your ideas with the group of people all working on the same task. It works by asking participants for their ideas which they type them into a smartphone, in response to a specific question. Rather than say their ideas out loud or write them on a piece of paper, or have them scribed on a flipchart they type them into their phones, and then rate them. As you read this, you may get a sense if whether you prefer the digital or analogue approach to all this. The point it, that both are valuable, and the combination means that the session can appeal to all.

It was indeed quite a special session, a melding of different tools that complimented each other brilliantly. The process started with an individual, then paired brainstorm using my lovely Stickywall. This brainstorm was about words, words that were conjured up when people thought about Rosie’s business. Then the participants ranked these ideas using some sticky dots (dot voting).

 

Brainstorming workshop

 

Group participation

Then we started with iDeeter.

The participants we asked to reflect on the ideas that they had just some up with (still posted on the Stickywall) and work again individually, then in pairs to come up with new business names. They then had to use stars or a thumbs up (likes) to rate them. They were able to come up with over 50 ideas and after rating them, a top 4 emerged. We then repeated the process with slogan names.

I can’t reveal the final choices, they are Rosie’s. She is currently digesting and considering those ideas. For her, the next steps are deciding which of the incredible ideas work best for her needs. Or indeed whether none fit just yet, but have perhaps sparked off some further thoughts. But she has some wonderful material to work with. She has a plethora of ideas generated by a whole group of different people, working with both paper based and digital tools to get the best out of their creative minds. A process that, even though I say it myself, was a resounding success.

Ideation session complete.

If you would like to know more about the iDeeter platform then Niall Jones would love to hear from you http://www.ideeter.com/. We hope to be doing some more sessions in the future, so watch this space!

And if you would like to book me for an ideation or brainstorming session, or simply find out more about what I can do, please contact me. Don’t be stuck with no ideas, or perhaps worse – so many that you can’t see where you are going. I can design and deliver a productive workshop that will actually yield some useful ideas – ones that won’t run away or distract you.

 

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