Are you getting enough from your brainstorm?

Do you love a good brainstorm?

I do.

It’s a great way to collect a plethora of ideas together in one place, whether thoughts from a super creative and overflowing mind or the result of collective input from a group. It’s a common enough technique, and simple to do.

Idea

 

But there are most definitely things that you can do to make sure you get the most out of your brainstorm, and to make it more effective, at least in the group sense. Let’s leave aside for a moment the lone brainstorm. I am partial to “brainstorming myself”, and use it to:

  • Offload a myriad of thoughts floating around my head that need to be captured and contained somewhere, usually on a piece of flipchart paper.
  • Organise that information in a way that I might be able to make use of it effectively. Once it’s recorded then I can start to reflect and decide how to act upon the content.
  • Perhaps generate some more ideas to clarify, modify or add to the ones that I have just “stormed”.

That’s more or less what a brainstorm is – eliciting information from inside the complex systems that are our minds. Doing it alone can be tricky. Doing it in a group is far more effective, but not without its pitfalls.

So how can we make a group brainstorm work well?

Brain

The first thing to pay attention to is WHY you are doing the brainstorm in the first place.

Obviously you are asking people for ideas, thoughts and suggestions, but sometimes a brainstorm is used primarily as a discussion starter. In this sense you might be less worried about the answers people give, and more interested in the discussion itself. A brainstorm used in this way may be most effective at the start of a workshop where you are teaching people something new; a training session. Before giving your participants the “right answers” you are opening up, stimulating ideas and helping people engage with the topic.

You may however really need to find out and gather particular knowledge from the people in the room. For example if you are looking for ideas to save costs on a project, or answers to a specific problem, you are looking to the participants for some answers. While the brainstorm has the same function of stimulating discussion and engaging people, its main aim is to elicit the ideas from the people in the room. The ideas, knowledge and experience held by the participants are what you are really after. They can provide information on a certain topic which may then be built upon and investigated in more depth later on in the session. This is more common in a meeting or facilitated workshop where the main purpose is not to teach people new things, but to help them to share what they know.

Whatever the main thrust of your brainstorm, it is important to make sure you know exactly what you are asking of people and make your questions clear.

If you manage your brainstorm well, then you will get all sorts of ideas flowing. A good brainstorm will not only help people to share their insights and knowledge, but help ignite the sparks of new ideas and produce fantastic gems of information. This is when a brainstorm can become truly valuable. It moves beyond simply asking people to offer up an answer, or even stimulating a discussion. It is about really enriching that discussion, broadening it out and creating a result that is so much bigger that the individual ideas on their own.

WHAT you do with the information elicited very much depends on the aim of your brainstorm in the first place. But, the more in depth and targeted the process, the greater the flow of ideas and the more extensive the possibilities will be for your next steps.

A brainstorm is far more that a brain dump. It is far more than collecting and recording information. It is far more than finding out what people think. It can be the start of something quite exciting, a voyage of discovery. But as with many of the simplest things; the devil is in the detail, so make sure you think about what you need!

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